Mission & Vision
Vision
To position Aramas Hotels as the first international chain that prioritizes Islamic values in service, food and accommodation, adapted from Saudi Arabian and Malaysian perspectives of warm and wholesome hospitality. It strives to become a hotel brand of choice where customers return to enjoy its multi-cultural experience that embodies inter-cultural tolerance in service, with product quality and maintenance that is always in excellent condition.
Mission Statement
- To ensure excellent condition of all Aramas properties, governed by prescribed corporate standards for preventive maintenance and repairs.
- To maintain consistency in all levels of services and at all times, in all properties, according to prescribed standards to ensure satisfied and return/repeat customers.
- To become a hotel of choice, realising guest perceptions of good value in relation to pricing, product quality, service and the overall multi-cultural experience.
- To create a unique cultural niche for the hotel brand which represents the Islamic spirit of harmony, equanimity and in an environment where customers are at ease with its ambiance.
- To stay ahead of the competition by being vigilant to the ever-changing demands of today’s customers and to adapt quickly with creativity and commitment.
- Ensure employee cohesiveness that emphasizes on harmonious, inter-cultural tolerance, giving job satisfaction that will result in lower turnover with loyalty that will contribute to the success and profitability for the hotel chain.
- To strive for corporate responsibility, for the benefit of the community and for the protection of the environment in whichever location an Aramas hotel is represented.
